 Dear {FIRST_NAME},
As we ring in the new year, aQuantive President and CEO, Brian McAndrews, looks back at 2004 and celebrates an astonishing 49% year-over-year organic revenue growth. McAndrews gives an overview of the company's key strategic moves in 2004, including the birth of the Avenue A | Razorfish brand and the launch of its fully integrated digital marketing solution.   Online Targeting and Personalization Targeting and personalization offer myriad opportunities to realize
better online campaign performance. At the same time, they offer plenty
of opportunities to make mistakes. The essential tip is to make sure that
your testing plan enables you to systematically learn from those mistakes.
Creating Quality Personas  Using
a survey to ask users what they want will never be as valuable as discovering
through direct observation what satisfies them, motivates them, or frustrates
them. Achieving deeper insight into the drivers behind user behavior with
quality persona development is the first step in harnessing the ability
to influence that behavior in order to achieve business goals. |
|
COOL SITES JCPenny Bridal Registry Unwrap the magic! The Perseus Books Group Insightful, innovative, independent. MORE ABOUT US A Second Opinion Pays Off CIO.com, Dec. 1, 2004 EVENTS Sales & Marketing 2005 Paradise Valley, AZ January 9-14, 2005 Shop.org First Look 2005 New York, NY January 18-20, 2005 eTail Palm Desert, CA February 14-17, 2005 SLANT ARCHIVES December 2004 November 2004 October 2004 September 2004 August 2004 |
