Dear {FIRST_NAME},

Can you remember when kids thought computers were for geeks? Now teens spend more time online than they do watching TV. At Avenue A | Razorfish, because we help our clients use the online channel to achieve breakthroughs, we often get a glimpse at how digital technology influences what's around the corner. From Googlers, to preachers to mobile America, our very own David Deal examines three key trends currently shaping how we live as consumers and conduct business as enterprises.



Quicken.com

From a lift in conversion rate to extensibility, the goals behind the redesign of Quicken.com were varied and complex. Avenue A | Razorfish met the interactive challenges with a new UX design and digital brand translation.
Did You Remember to Ask Your Audience?

Understanding the target audience has broad implications for the strategic development of marketing campaigns and the development of meaningful user experiences. Obtaining an in-depth understanding of the target audience allows companies to move beyond basic market segmentations, to actually segment their audience along some meaningful line of differentiation. In-depth audience insight also enables marketers to create messages specifically designed to meet the needs of key prioritized segments.


COOL SITES

Quicken.com
New UX Design

AppleVacations.com
An intuitive interface for 'America's Favorite
Vacation Company'

IN THE NEWS

Online Advertising
Comes of Age

The Low-Down on
Blog Advertising

EVENTS

Search Engine Strategies
New York, NY
Feb 28 - Mar 3

ATG Insight Live 2005
Bonita Springs, FL
Mar 13 - 16

eMarketing-5 Conference
San Francisco, CA
Apr 5 - 6

TravelCom
New York, NY
Apr 27 - 29

SLANT ARCHIVES


Managing the Organizational Challenges of Enterprise Portals

Cutting costs has become the CEO mantra of the day, and companies are beginning to realize that a well-built portal can not only save costs, but improve productivity, efficiency, collaboration, and data access. In order to reap these benefits, an organization must consider diverse factors such as legacy technologies, organizational complexity, and readiness. Maintaining a laser-like focus on user needs and solution adoption is vital, as a portal will only be valuable if its target audience makes use of it.
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Avenue A | Razorfish is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A | Razorfish has offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. For more information, visit us at www.avenuea-razorfish.com.

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