Understanding the Social Media Landscape When we say customer DNA, we mean deep-rooted behaviors. The most important thing about customer DNA is that it is real, and can therefore be observed, researched, and acted upon... Behaviors that went unexpressed are now expressed. Unmet needs, starting to be met. Existing behaviors, amplified. Insights that lead us to innovation are often under our noses the whole time, and we simply have to apply the right research technique at the right time to finally see them for what they are. What are other symptoms of this social media shift that is taking place? Mobile Advertising for Adults Too Over half the population now uses a mobile phone as their primary phone line; even two years ago this was not the case. So why are we only marketing to the younger demographic audience? The answer may simply be that marketers don't believe their targets are using the applications; others may think that there will be a lack of response or a negative connotation to their message. But in fact, mobile marketing is a strong way to reach your target audience and it is more controlled than one may think.  Podcasting - A Primer As more consumers adopt podcasting, companies need to Begin serious experimenting with the technology before the audience grows and marketing needs demand it. Getting in front of the podcasting trend means that marketers will have the framework, partners, and knowledge to hit the ground running as millions adopt this technology.
The Single Sign-On Approach
Multiple sign-on processes, such as passwords, user names, and authentication information, are costly in terms of user time wasted, potential security breaches, and system administration overhead. Through a coordinated plan, companies must determine the best single sign-on strategy. With the right process in place, company data is more secure, employees don’t waste time dealing with multiple authentication and authorization routines, and system administration costs go down.  |
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