 Want a Piece of the Action? It’s hard to believe, but every year, marketing and Web site executives stake their reputations on digital advertising programs and web sites that deliver no results to the enterprise and little value to consumers. And yet many of the same executives have the web analytics tools at their disposal to help them create valuable online campaigns and Web sites. Why is there a disconnect between Web analytics tools and business results? To close the gap between analysis and performance, Avenue A | Razorfish has published Actionable Analytics. This report answers 14 questions every marketer and Web site owner should ask in order to get better results from Web analytics. Register now for a copy of Actionable Analytics
Just-in-Time Information Your users need more information while in the midst of completing a task; they have varying levels of subject matter and technical expertise. How can you provide them with the content they need and not get in the way of their task completion? How can transaction-oriented sites employ a layered approach to "Just-in-time" information, enabling users to “turn up the volume” when they want more information, as well as to make this content interesting, accessible, and usable? 
The Collaboration Imperative Many a company has tried to solve the collaboration puzzle. From organizational behavior specialists to information technologists, everyone has had a perspective on how to get employees to collaborate electronically and seamlessly. Look around your desk today and you’ll know that in 40 years wehaven’t made as much progress as we could have. But now with competitive pressures from countries like China, India and Brazil,
companies have a renewed urgency to foster collaboration so that stronger ideas are generated and products are brought to market more quickly and cheaply. Visit The Workplace blog (www.theworkplaceblog.com) to keep pace with news, trends, commentary and events affecting the enterprise workplace and corporate intranets. The blog provides a unique perspective on what’s happening in the market and how companies are retooling their intranets to meet the needs of the evolving enterprise workplace.
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