Archives

Welcome to the archives for the Razorfish monthly exploration of trends, best practices, provocative points of view, and instructive case studies in digital marketing and enterprise solutions. Past issues of slant are available below.

November 2009
FEED 2009
Mobile Search Engine Optimization Part 1: Landscape
Why Conversation Monitoring is Right for Marketers
Social Media Marketing: The Book
Are All Screens Created Equal?
A Step-by-Step Guide To Better Program Measurement

September 2009
Future of TV: Part 2 - In TV's Future, You'll Be In Control
Mobile Tags: Just a Snap Away
POV: The Bing Impact
Are you My Elvis?
Keys to Great Email Strategy

July 2009
Fluent: The Razorfish Social Influence Marketing Report
Online Retailing
10 Myths of ROI-Based Marketing
Mobile Advertising: Four Categories to Consider
140 Characters In Search of Your Email Content

May 2009
Razorfish Client Summit
Social Influence Research: A New Approach to Social Analysis Behavior
Newspapers Must Die to Live
Tweeting Your Brand: A Word to the Wise
Is ‘App-vertising’ the Answer?
Data is Sexy
The Generation Changes

March 2009
2009 Digital Report
Moving from Ads to Experiences
Trends in Social Influence Marketing
Digital Media Escapes from the PC: Unlocking Opportunities for Consumers and Marketers
The Resurgence of Email Myths

January 2009
Looking for a Pulse Online in 2009
Getting the Most Out of Cookie Based Metrics: A Crash Course in Cookies
The Third Dimension of Marketing: Embrace it Before it's too Late
Mind Your Micro-Blogging Manners
A New Model in Online Video Advertising Holds Promise
Four Concepts for Highlighting the Value of Your Email Program

October 2008
Feed: The 2008 Razorfish Consumer Experience Report
What's in a Game?
International Clicks
Fighting Social Influence Marketing Myths
Next-Gen Tech: Virtual Reality and More
Transactions Don't Happen in the Inbox

August 2008
Feed: The 2008 Razorfish Consumer Experience Report
A New Frontier of Social Influence: Portable Social Graphs
The Revolution Will Be Televised, Online
A Look at Key Emerging Media Trends
Engaging the Unengaged

June 2008
Search Marketing for the Next Decade
Convergence: It's Back
Email Marketing for the Small Business
The Marketing Funnel Ain't Dead: A Midyear Review of Social Influence Marketing™ Trends
How to Save Your Corporate Web Site through Social Influence Marketing™

April 2008
Web Analytics: Taming Digital Chaos
Social Influence Marketing™: Understanding those Peer Influenceres
The Mobile Phone as a Marketing Platform
The Generation Changes

February 2008
Digital Outlook Report 2008
Optimizing the Planet: SEO on a Global Scale
Social Influence Marketing™: Strategies and Tactics to Win Customers
Sowing Seeds: Why Planning for Experimentation in Emerging Media Pays Off

December 2007
Best Practices in Interactive Marketing: A Strategic Approach to Segmentation
Think Social Influence Marketing in 2008: 10 Social Media Trends
Triggered Messaging 101
Mobile's Breakaway Year

October 2007
How to Make Advertisers Love Your Site
Online Video Roadmap Part III: A Bilateral Strategy for Brands
Reporting - The Roadmap to Success
Roadmap to Digital TV Success, Part 2

August 2007
Digital Design Outlook
Dumb Luck
Online Video Roadmap Part II: ME Media
Roadmap to Digital TV Success, Part 1

June 2007
SOFA: Search Optimized Flash Architecture
Online Video Roadmap Part I: Moving Beyond YouTube
Innovation Isn't a Clean Sport
Smart Growth in an Era of Digital Disruption

April 2007
Content Strategy: The Philosophy of Data
From Complexity to Simplicity
Video Tagging: An Introduction & Vendor Overview
Navigating Complexities of Local Advertising Implementation

February 2007
2007 Digital Outlook Report
From the Avenue A | Razorfish IdeaLab: SmartPox.com
Digital Interactive Signage
From CMS to Open Content Repositories -- An ECM Paradigm Shift

December 2006
Want a Piece of the Action?
Just-in-Time Information
The Collaboration Imperative

October 2006
The Time-Shifted Media Movement
Why You Should Put Your Consumers in Control
Next Level Unifies User/Provider Opportunity

August 2006
Embrace Interactive Video Now
VOD - The Big Picture
Re-Engineering Legacy Applications
The 2006 Corporate Intranets Best Practices Report Now Available!

June 2006
The Art and Science of Digital Performance
Left Brain/Right Brain Marketing
The SEO Blame Game
A Web 2.0 Tour for the Enterprise
The 2006 Corporate Intranets Best Practices Report

April 2006
Understanding the Social Media Landscape
Mobile Advertising for Adults Too
Podcasting - A Primer
The Single Sign On Approach

February 2006
2006 Digital Media Outlook Report
Say Goodbye to the Web Page
Humanizing the Digital Experience
Intranet Trends to Watch in 2006

December 2005
The eCommerce Laboratory
The Health Portal Race
The New Knowledge Management Imperative

August 2005
She Rules the Internet: Tapping Into the Largest Buying Segment Online - Women
SBC.com Case Study
Building Intranets That Matter

July 2005
Hotels.com Integrates Search and Marketing Efforts
The Truth About Broadband Video
Google's Trademark Policy
What Is Taxonomy?

June 2005
Atlas Announces Move Into Digital Television Marketplace
Aiming for Deliverability: Email Best Practices
Dentyne Online Media Campaign Case Study
Intranets That Fit

May 2005
Vital Signs for the Online Channel
The New Direct in Direct Marketing
Taj Hotels Case Study
Assessing the Business Value of Your Portal Investment

April 2005
User Behavior and Purchase Decisions in eCommerce
Emerging Channels in Integrated Marketing Strategy
Java.com Case Study
Re-Architecture of Legacy Applications

March 2005
Googlers, Preachers, and Mobile America: 3 Key Trends
Quicken.com Case Study
Did You Remember to Ask Your Audience? Establishing Digital Dialogs
Managing the Organizational Challenges of Enterprise Portals

February 2005
Avenue A | Razorfish 2005 Online Media Trends Report
Creating Digital Dialogs
Streamlining with A Marketer's Portal
Best Practices in Analytics

January 2005
Online Targeting and Personalization
Creating Quality Personas
Enterprise Portals on a Minimized Budget

SuBscribe to Slant

Contact Us

Please send any questions, comments, or concerns to slant@razorfish.com or mail to: 303 Second St. San Francisco, CA 94107.

Razorfish. All rights reserved. This material contains confidential and proprietary information of Razorfish and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. For more information on Razorfish, call us toll free at 877.724.2265 or contact us online at http://www.razorfish.com.