From the Avenue A | Razorfish IdeaLab: SmartPox.com As anyone who has struggled to manually input a URL into a mobile phone will tell you, there
are relatively few joys to the physical act of "texting." Phones and keypads are getting smaller,
leaving those of us with normal-size fingers feeling hopelessly large and clumsy. In the US, text
input is one of the biggest barriers to mobile application adoption and one of the primary
reasons mobile web-based content is not being consumed in vast quantities. In 2006, the Avenue A | Razorfish IdeaLab, our internal research and development team, tackled that very problem and created Smartpox.com -- an online community that allows members to encode URL links, phone numbers, email, and any type of text into 2D barcodes.
Digital and Interactive Signage Digital signage is a relatively new and increasingly common modern adaptation of traditional out-of-home media such as billboards and posters. Once a novelty only employed by companies with huge resources to support it, the plummeting prices of LCD and other digital displays coupled with the emergence of a host of Signage Network Operators (SNOs) has enabled a much broader range of companies to use the technology for a variety of purposes. In general, digital signage offers several advantages over traditional static out-of-home media. To a certain extent, digital signage advertising is more accountable than static out-of-home, in that those impressions of ad units can at least be logged and tracked. |
Cool Sites Flip Garnier Nutritioniste Oreo Double Stuf Television Jiffy Lube
In the News Digital Shops Exploiting The Impact of Web 2.0 on Business Portals Avenue A | Razorfish adds Japanese Outpost
Events SXSW Interactive Avenue A | Razorfish Search Engine Strategies
|
From CMS to Open Content Repositories -- An ECM Paradigm Shift Content Management System (CMS) products and content repositories aid organizations in creating and implementing content-based applications. In addition to providing storage and tools for authoring content, some CMS products provide support for user account management, access control, and workflow. However, CMS vendors have been pushing their proprietary content repositories and solutions, thereby creating fundamental challenges in the world of enterprise content management (ECM). One of the most prevalent solutions pushed by vendors today is the idea of making one single repository as a “core repository” from which all content disseminates, a solution with its own drawbacks, not limited to vendor tie-in. Enter JSR170, the content repository API for Java technology (JCR) – a Java standard advocated by ECM software vendors like Day and IBM. JSR170 is the first step towards an elegant solution... Visit the Workplace Blog to keep pace with news, trends, commentary and events affecting the enterprise workplace and corporate intranets. The blog provides a unique perspective on what's happening in the market and how companies are retooling their intranets to meet the needs of the evolving enterprise workplace.
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com http://www.avenuea-razorfish.com/ for more information.
If this issue was forwarded to you and you would like to become a subscriber, sign
up here. We protect your privacy. Privacy Policy. |
|
