|
2009 Digital Outlook Report
The fifth annual Digital Outlook Report (DOR) launched with research, predictions and recommendations from Razorfish thought leaders and a stellar group of guest contributors. In addition to exploring the future of TV as a fragmented experience that is not just limited to the confines of “the tube,” DOR presented a snapshot of the digital media space. The demand for results with ROI is a driving force today. In particular, paid search (from 31% in 2007 to 36% in 2008) was noted for its tremendous growth, although we do believe this category will not be recession-proof as we move farther into 2009. Also, a look into the future of retail and TV provides some insight about how we can begin to guide our clients and help them connect with consumers.
Want to read more?
GET THE REPORT
Digital Marketing
Moving from Ads to Experiences
Many agencies still by and large treat the digital space the same as any other distribution channel. The formula is as follows: banner ads that lead to microsites should be pasted everywhere. But digital is more than this past distribution mentality.
Today, the best websites provide more than just content. They provide the opportunity to comment, review, post, friend, send and personalize. There is no clear delineation between the content, message and interaction.
To succeed, we must embrace this paradigm shift.
LEARN MORE
Social Influence Marketing™
Trends in Social Influence Marketing™
As Social Influence Marketing™ becomes more mature, 2009 will be the year in which differentiating between good and bad. SIM will get easy—a year in which every campaign, every marketing effort and even every digital business transformation activity (where digital is used to transform core business processes) will need a social influence component.
It will be the year in which companies realize that social influence must be harnessed strategically if they want to transform their brands, their relationships with their customers—and their businesses too.
It will also be a year in which marketers discover which agencies truly grasp SIM and which ones have only a tenuous hold on it.
Read on for 10 specific trends to look for with SIM.
LEARN MORE
Emerging Media
Digital Media Escapes from the PC: Unlocking Opportunities for Consumers and Marketers
Digital long ago escaped the browser via a proliferation of widgets and other applications rooted in Web-like systems—but in 2008, digital also escaped the confines of the your desktop. Digital signage grew rapidly and is perhaps the poster boy of this movement. But other platforms showed incredible growth in Web or Web-like systems: the mobile device, the television, in-store media and more.
LEARN MORE |
Cool Sites
Celebrate 50 Years of Barbie
It's Barbie's world. We just play in it.
Visa
More People Go with Visa
I Have the Bug
The Travel Bug Treatment Center
You Don't Have to Sound Like Your Parents
when you talk to your kids about drugs
Terra
News, Entertainment, Lifestyle
scatter/gather
A new Razorfish blog about content strategy, pop culture and human behavior
In the News
Portals, Social Networks Lose Share in Razorfish Ad-Spending Study
Razorfish Identifies Trends in Digital Media
Younger 'Digital Moms' are Old Hands at New Online Technologies
Talking about Digital Moms on the Today Show
Razorfish Appoints Lee Sherman as Regional President in Asia Pacific
Be on the lookout for Communication Arts Interactive Design Annual 15, Razorfish.com will be featured.
Events
Digital Masters: Taking Advantage of Trends in the Digital Space in 2009
April 6-8, 2009
New York, NY
Razorfish Client Summit
April 21-23, 2009
Las Vegas, NV
Strategy Institute: Content Strategy for Digital Signage Conference
May 12-13, 2009
Las Vegas, NV
Streaming Media East 2009 Conference & Exhibition
May 12-13, 2009
New York, NY
Sample Blogroll
Amnesia
Digital Design Blog
Going Social Now
Headlight
Joe Mele
scatter/gather
Superhype Blog
Technology Blog
White Noise
|
Email Solutions
The Resurgence of Email Myths
Among the things hard economic times have brought us is the resurgence of some email marketing myths, as well as some new variations – or strains. Like a dormant and opportunistic virus that has been activated by an exhausted immune system, these myths are gaining strength under the pressures of a weakened economy. They are breaking out in various locations – from the C-Level suite, to brand managers, and even among some of the folks in the trenches. Recrudescence – an outbreak after a period of quiet – is an apt description. So let’s take on three of some of the most popular myths.
LEARN MORE
About Us
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and is also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi's, McDonald's and Starwood Hotels. Visit www.razorfish.com for more information.
If this issue was forwarded to you and you would like to become a subscriber, sign up here.
Please send any questions, comments, or concerns to slant@razorfish.com or mail to: 303 Second St. San Francisco, CA 94107. Razorfish. All rights reserved. This material contains confidential and proprietary information of Razorfish and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. For more information on Razorfish, call us toll free at 877.724.2265 or contact us online at http://www.razorfish.com/.
We protect your privacy. Privacy Policy.
|
