SOFA - Search Optimized Flash Architecture Because Flash Web sites cannot be fully indexed by search sites such as Google and Yahoo, they can present challenges to accessibility. As a corrective, develop the Flash Web site as a Flash application that receives its content from traditional XHTML. We have been implementing Search Optimized Flash Architecture (SOFA) for our clients providing a solution to this challenge. With SOFA, the Flash Web site can be indexed by search sites and can support both accessibility standards and users without Flash. Online Video Roadmap Part I: Moving Beyond YouTube In this first of a three-part series, we will outline the current state of online video, cover the probable evolution, and highlight which newcomers are poised to start leading the charge. With the breadth of options and the playing field changing so quickly, it is increasingly difficult for content creators and marketers to identify the right outlets to realize the enormous potential of online video. In fact, by the time you finish reading this first page, a video alliance, content agreement, or lawsuit will likely be announced.
Innovation Isn't a Clean Sport We deal with interactive video, mobile, gaming, virtual worlds, digital signage and the like. This stuff is messy. It's frustrating. It's ugly, devoid of standards and rife with pitfalls. In many cases, the audiences you wind up reaching just aren't all that big yet. But it's also incredibly rewarding. We must all be willing to jump in and get dirty. This requires a shift in the way we evaluate media and, more broadly, risk. But how do you get started in a smart way? Here are a few basic best practices for navigating these emerging platforms...
Smart Growth in an Era of Digital Disruption Social media and the attendant shift towards transparency have connected and empowered consumers like never before. Sites like Digg, LinkedIn, and TripAdvisor, in addition to the rapidly expanding blogosphere, have given consumers the power of influence. In this era of authority-shifting and time-shifting, how are companies realizing return on such investments? Amid this dynamic and supercharged environment of new technologies and behaviors around media creation and consumption, how do marketers measure the relative merits and drawbacks of individual channels and technologies with an eye toward separating hype from reality and sound investment opportunities from risk without reward? |
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In the News NYTimes.com News Web Site Wins People's Voice Award in 11th Annual Webby Awards Avenue A | Razorfish Names Darin Brown Chief Strategy Officer
Events ad:tech Miami ad:tech Chicago AAAA 2007 Account Planning Conference
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Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com http://www.avenuea-razorfish.com/ for more information.
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