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A New Frontier of Social Influence:
The Revolution Will Be Televised, OnlineExcited about the future of online video? The medium is developing quickly, and since publishers and consumers alike are thinking of jumping on board, the computer screen is quickly becoming as eminent as the good old “boob-tube” itself. A study by the Ipsos MediaCT research firm indicates that people who consume video content online rather than from a TV are finding more reasons to stay online, which is great news for interactive advertisers. Publishers are preparing to address their marketing needs. |
Cool Sites Avenue A | Razorfish Women's Wear Daily
In the News Digital Ad Agency Reaches Out to Old Media Avenue A | Razorfish Socializes Banners
Events
Second Annual Hispanic Digital and Print Media Conference Advertising Week
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A Look at Key Emerging Media Trends Over the last couple of years, the Internet has become bigger than the PC. All of the learning we've done with regards to marketing via the Web is suddenly bigger than the Internet. And, just as importantly, the challenges we've yet to solve on the Web are now challenges that exist beyond the PC. This is all relevant anywhere that digital technologies and experiences exist, and these days, that's just about everywhere. ...Explore four key emerging media trends that are showing the tremendous impact of interactive media—both on the PC and beyond.
Engaging the Unengaged Imagine a world without email? ...Sometimes we blur the trends of consumer use of email for personal reasons and professional reasons, with that of email marketing and the business value exchanges that have evolved our use of this digital channel. All the consumer trends indicate we are using it more, and it’s more pervasive in our lives than ever, is it a great marketing and sales channel though from a Lifetime Value perspective? Is social media diminishing the value of these communications? Some say, with the rise of participation in social networking sites, people are using email less and relying on updated information on their site to syndicate updates rather than email.
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients—many of them served in multiple markets—include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Please visit avenuea-razorfish.com for more information.
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