How to Make Advertisers Love Your Site Marketers are going to spend $43 billion on internet
advertising in 2007 and 2008 – but unless you have a
strategy for making advertisers love your website, you
won’t see a penny of it. Online Video Roadmap Part III: In the final installment of our three-part roadmap, we are testing out the marketing opportunities within online video and suggesting innovative ways to achieve brand growth. The future of interruption advertising is not promising. Viewers are shielding themselves with their wallets. Consumers now spend more money on media and entertainment than advertisers spend to reach them - a finding from Veronis Suhler Stevenson in 2003. This doesn’t mean the end of advertising – studies show consumers will still accept advertising in exchange for free content - but it does indicate higher standards for consumer engagement. While marketers, particularly those requiring large reach or frequency, may feel compelled to continue developing pre-roll executions, smart marketers will experiment with more relevant and creative online video tactics. The tactical opportunities lie within two areas: integrated advertising and branded entertainment...
Reporting - the Roadmap to Success
The myriad dimensions available for scrutiny in email results can be daunting, and many people just stick to the basics. We should not drown ourselves in data. But let me suggest that we all need to look deeper if we want our reporting to fulfill its purpose of becoming a roadmap for longer-term success. We should focus on the metrics and dimensions that are unique to our individual goals, objectives and business needs and that allow us to create actionable steps to improve our programs moving forward. |
Cool Sites Lucky Fox's House M.D. Ford Oxfam
In the News Web site for Spa Deals gets a Massage Study: Consumers Don't Go Mobile with 2.0
Events AdTech NY Economic Summit 2007 OMMA Video 2007 Gilbane Conference
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Roadmap to Digital TV Success, Part 2 Part 1 of this series outlined two key strategies for leveraging the emerging power of digital TV: going interactive and cranking up the relevance. Here in part 2, we continue that conversation with two additional strategies: Strategy 3: Give 'em more of what they want Strategy 4: Bring accountability to the living room
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, e-mail and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit avenuea-razorfish.com for more information.
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