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FEED: The 2008 Razorfish Consumer Experience Report
Today's digital consumers have moved well beyond merely sampling Web 2.0 technologies and services. Rather, they are now adopting these services at a break-neck pace and show signs of readily experimenting with new, more sophisticated offerings en masse.
Today, Tuesday October 28, Razorfish is excited to announce the release of FEED: The 2008 Razorfish Consumer Experience Report. Here's a sampling of the content you will find:
What's in a Game?
According to eMarketer, 72% of the U.S. population played a video, Internet or computer game in 2007, up from 64% in 2006. Such popularity demands we study games as prime influencers in the design of products.
Games can be used as powerful tool to help you understand the user experience you're building into your next campaign or product. If you have a message you want people to find and interact with, invite them to play with it. How do you achieve this?
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International Clicks
Check out what's hot around the world.
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Want to read more?
Get FEED now!
Social Influence Marketing™
Fighting Social Influence Marketing Myths
For something as discussed as Social Influence Marketing, there are a number of myths that still inhibit its adoption. Here some of the more common ones are debunked.
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Cool Sites
Beijing 2008 Olympics on Terra
Friend Magnet
Belk
In the News
Social Media Goes Global
Hip Hop Widget Helps Levi Sell Out Limited Edition Jeans
Facebook's Roar Becomes a Meow
Credit Crisis Spreads a Pall Over Silicon Valley
The 2008 Mediaweek 50
Events
ad:tech New York
November 3-6, 2008
New York, NY
CMO Executive Summit
November 7, 2008
New York, NY
AdRevenue 2008
November 14, 2008
San Francisco, CA
Sample Blogroll
Amnesia
Digital Design Blog
Going Social Now
Jeff Lanctot
Joe Mele
Superhype Blog
Technology Blog
The Workplace Blog
White Noise
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Emerging Media
Next-Gen Tech: Virtual Reality and More
There is a profound change happening in the way we interact with technology, and it has nothing to do with the web. Or at least nothing to do with the PC. Or rather, nothing to do with the PC as we know it.
It’s got something to do with rapid growth and advancement of both digital out of home and new computing interfaces ranging from Microsoft Surface to Apple’s iPhone. These devices, along with the Wiimote and others are radically reinventing the way that people interact with digital technologies. Equally as important, and perhaps even more remarkable, is the shocking changes already happening in the way that digital technologies interact with us.
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Email Solutions
Transactions Don't Happen in the Inbox
As practitioners of the art of email and eCRM (I love that phrase) we continually try to expand how we test and evolve the channels to show this value exchange between a consumer business and email/site. One of the things I’ve put a lot of thought into is whether the email itself is the container of the message and content — or is it simply the messenger, and the site is the true catalyst to the experience? Sometimes we get so drawn into our world of email, we think email is this Holy Grail of the message and forget about the rest of the experience that drives the real value in the brand connection. There is a latent effect of bad site experiences on email, and I believe we lose sight of this over time.
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About Us
Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients—many of them served in multiple markets—include Carnival Cruise Lines, Coors Brewing Company, Levi's, McDonald's and Starwood Hotels. Visit http://www.razorfish.com/ for more information.
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