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Digital Marketing
FEED 2009
This year’s FEED report by Razorfish shifted its focus away from how consumers are adapting to new digital technology and moved toward exploring how consumers are interacting with brands online.
Some highlights: experience matters, greatly, as consumers increasingly turn to digital to live their lives, interact with brands *and* make all sorts of decisions, including about what to buy, share and recommend.
Also, take a look at the new FEED blog — a site to show our thinking around digital experiences.
Follow Author Garrick Schmitt on Twitter (@gschmitt)
Read the report
Mobile Search Engine Optimization Part 1: Landscape
The mobile search space is one of the most explosive markets in the entire search landscape, seeing phenomenal growth year after year since its emergence in the middle of the past decade. According to a report released March 16, 2009 by market researcher comScore, the number of U.S. residents using mobile devices to access news and information more than doubled to 63.2 million in January of 2009 over the previous year.
Google CEO Eric Schmidt anticipates mobile search revenues will surpass search on the PC within the next several years, "not decades," citing the increasing sophistication and affordability of smartphones as the catalyst behind the paradigm shift.
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Social Influence Marketing
Why Conversation Monitoring is Right for Marketers
In the last year, we have seen a huge land rush for companies offering conversation monitoring tools, also know as buzz measurement, listening platforms and social monitoring. Deciding whether or not to add these tools to your marketing platform depends a lot on how you plan to use the data, and the investment you’re willing to make in the tools and ongoing analysis. We have worked with clients across several industries to determine the value of incorporating conversation monitoring, and the consensus is, when used with a specific goal, these tools are vital to your marketing efforts.
Follow Author Andrea Harrison on Twitter (@190east)
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Social Media Marketing: The Book
Social Media Marketing for Dummies by Shiv Singh provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. This book is for people all along the learning curve, not just for the novice or expert.
Follow author Shiv Singh (@shivsingh) on Twitter
Order your copy
Emerging Media
Are all screens created equal?
It's no secret that video viewership has been exploding online. Or that advertisers are continuing to increase investments in online video advertising as they attempt to follow the eyeballs. Strangely though, it's also no secret that the space doesn't seem to be getting its fair share of advertiser dollars. But, why?
Follow Author Jeremy Lockhorn on Twitter (@newmediageek)
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eCRM Solutions
A STEP-BY-STEP GUIDE TO BETTER PROGRAM MEASUREMENT
How are your e-mail programs performing? If you response sounds like this one: “Well, our open rate is X, and our click rate is Y,” then it's time to up your game.
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